The grounded analysis known four main types of meme quiddities you to definitely united times to the exact same family unit members: Object, certain profile, general character, step, and terms. Adopting the difference between real artwork quiddities and you may abstract textual of them (Lewis, 2012 ; Spitzberg, 2014 ), we created a measurement to possess quiddity concreteness. The original one or two groups-stuff (instance Mentos inside the “Diet plan Mentos”) and you can specific characters (particularly Bert inside “Bert are Evil”)-is actually highly visible and tangible. Common characters (for instance the some kittens during the “LOLcats”) and tips (such as the dancing motions for the “The brand new Progression of Moving”) will always be noticeable, however their manifestation you’ll go from you to definitely such as for instance to another. Finally, in the place of visible things, sentences is the least real and/or extremely conceptual of all the classes. After that division, we mentioned the newest portion of hours from inside the for each and every family unit members you to definitely consisted of have away from each of the kinds. For each and every meme particularly inside the a family must incorporate no less than one kind of quiddity. The quiddity concreteness level was obtained per meme loved ones founded into adjusted millions of the 5-quiddity organizations: object and you may certain reputation (1), common reputation and procedures (0), and terms (?1).
Quiddity systems
Into the RQ1 i asked do you know the prevailing particular quiddities that join meme group with her. Our data indicated that step is considered the most frequently used quiddity on the sample (42.2% of meme circumstances), followed by phrase (38.5%). Particular character (29%) and target (23%) was indeed less common, having universal reputation (15.7%) trailing about. You will need to note that the voglio recensioni sito incontri tatuati findings show that the new head quiddity is actually largely not the same as the newest common services looking when you look at the brand new codebook for almost all meme group. In fact, from inside the ninety% of your meme family members, this new quiddity is actually particular and thus was not within the general qualities. Such as, regarding the “Celebrity Battles Guy” nearest and dearest, the new work of assaulting having laserlight swords is actually a very specific quiddity, which means that cannot become caught by universal top features of the fresh new codebook.
In the RQ2 we requested and therefore layouts, forms, and you will involvement formations was common (and you can marginal) in modern sites memes. I learned that common community (twenty-six.5%), restaurants (19.1%) and you may the new news (16.3%) were the most popular topics; nationality (dos.6%), most recent occurrences (step 3.2%), and you can performs and you can a job (step 3.3%) was at least common information. With regards to gender, men players (59.4%) had been represented twice more frequently because lady players (twenty seven.3%). Kids and you may young people (38.7%) seemed extremely, while you are older professionals was minimum of depicted (5.6%) when it comes to age bracket. Caucasian users (forty two.5%) had been probably the most illustrated ethnic class, while you are Latina or Latino people minimum of (0.2%). Finally, in terms of mode, extremely circumstances was basically photographs (56%) or movies (42.6%) as opposed to natural textual memes (1%). Generally speaking, this type of results validate many of the findings built in the qualitative training described significantly more than, in which the memetic industries try described as controlled from the more youthful, light people. With regards to layouts, media-founded playfulness appears to have already been way more tall than involvement with government. Very centered on detailed statistics no less than, politics is quite limited throughout the memetic areas. But really, because the unfolded below, system data will tell us a far more advanced tale.
This new cohesiveness off universal qualities into the meme families
While the in depth more than, among seeks of analysis was to consider the fresh new the amount out of cohesiveness regarding meme household in terms of its simple features (RQ3). Profile 2 suggests the new system of memes discussing similar articles attributes. To produce the brand new graphic data sharper, we tell you here simply four meme family members one display one or two or a great deal more features. The size of the fresh new node signifies the community degree, simply put, the other meme occasions it shares posts attributes with. Particularly, the original meme regarding “Get-off Britney By yourself” ‘s the largest node, sharing at least a couple stuff services that have 56 (off 83) other meme hours. “Graffiti” and you may “Birmingham” was both instances of the newest “Pepper Spray Cop” meme household members. They are the minuscule nodes about community, discussing two stuff functions having two almost every other meme era. New depth of one’s tie signifies exactly how many common qualities. Such, the newest connections ranging from cases of the newest “Get-off Britney Alone” are very heavy, which means he could be nearly the same as each other in terms of articles. The initial meme and its era share to 9 (regarding sixteen) stuff functions along.